If you’ve been wondering what it is or how much it costs, you are already beginning to get an idea of the benefits of live event webcasting. To appreciate those benefits, let’s start with a basic definition of live event webcasting. Webcasting, or web streaming, refers to sending video and audio content in real time over the Internet.
This content can be your live event, corporate meeting, training seminar, town hall meeting, etc. The viewers of this real time stream may be hundreds, thousands or more individuals anywhere in the world that have access to a computer and a broadband Internet connection. Each viewer simply goes to a web page to see and hear that real-time stream.
Webcasting only requires a computer with appropriate encoding software and a broadband Internet connection to send that encoded stream out to a third party server farm, who ultimately parses out the stream to online viewers.
This is the very basic webcasting scenario and will soon become dull and uninteresting to your viewers. What will make it interesting, dynamic, and capture the attention of your viewers?
Answer: an additional video camera or two, pre-produced video clips, versatile audio sources, professional looking transitions from each source, nice graphic overlays for titles…or even green screen video shots of presenters superimposed onto professional “virtual” sets.
A professional webcasting firm will provide the right equipment and experience for the challenge and at a surprisingly low per viewer cost.
LIve event webcasting is not videoconferencing. What’s the difference? Videoconferencing is for smaller audiences where one-to-one interaction is crucial. It is fine for sales presentations, product demos, or inter/intra corporate communications. Live event webcasting is used to present to a worldwide audience with a more professional presentation quality, at minimal expense. There is less interactivity between parties due to the large number of viewers, although webcasting offers a great form of interactivity through the use of Social media.
Social media outlets like Twitter, Facebook, Linked-In, YouTube and others are used to promote the webcasting event itself. And during the live event, Twitter and Facebook offers viewers the ability to interact in real-time through text messages and questions. Live event webcasting promotes the “buzz” and immediacy of an important event.
Your webcast can also be stored on a hosted website for post-event, on-demand viewing as well. Professional webcasting equipment allows the live webcast to be recorded simultaneously, already compressed into a web-friendly format. That digital video file can be copied to a hard drive right after a show to be delivered to the client’s webmaster for posting on their website, extending the life of your webcast indefinitely.
Professional live event webcasting services can be found at www.compassdm.com.