If you’ve been wondering what it is or how much it costs, you are already beginning to get an idea of the benefits of live event webcasting. To appreciate those benefits, let’s start with a basic definition of live event webcasting. Webcasting, or web streaming, refers to sending video and audio content in real time over the Internet.
This content can be your live event, corporate meeting, training seminar, town hall meeting, etc. The viewers of this real time stream may be hundreds, thousands or more individuals anywhere in the world that have access to a computer and a broadband Internet connection. Each viewer simply goes to a web page to see and hear that real-time stream.
Webcasting only requires a computer with appropriate encoding software and a broadband Internet connection to send that encoded stream out to a third party server farm, who ultimately parses out the stream to online viewers.
This is the very basic webcasting scenario and will soon become dull and uninteresting to your viewers. What will make it interesting, dynamic, and capture the attention of your viewers?